Washbarn Laundry - Social Media
We Partnered with Washabrn Laundry and Dry Cleaners to enhance brand positioning and develop market-relevant digital content that speaks directly to Nairobi’s urban lifestyle. With a focus on laundry services for bulky, seasonal items like duvets, sweaters, and jackets, our goal was to create warm, time-saving messaging that resonates with working professionals and families dealing with Nairobi’s unpredictable weather and tight schedules.
Audience-Tailored Messaging:
Developed copy and creative content that reflected real Nairobi routines and laundry struggles, with messaging tailored to moms, young professionals, and working families.Seasonal Campaign Strategy:
Crafted timely campaigns around rainy & colder months, with content focused on duvets, sweaters, jackets, and other warm wear—helping Washbarn stay top-of-mind during Nairobi’s cold season.Digital Advertising:
Set up and optimized Facebook and Instagram ads, geo-targeted to Nairobi, with custom creatives highlighting weather-specific pain points. Used performance insights to refine audience segments and improve reach.Promotions & Offers:
Launched discount-based campaigns to boost conversions and encourage repeat customers. Offers were aligned with seasonal laundry needs and promoted via both organic posts and paid media.Campaign Concepts & Engagement Strategy:
Created carousel content, short-form ad copy, and call-to-action hooks for social (e.g. “Your jacket. Nairobi-weather ready.”), aimed at maximizing clicks and brand engagement.
Project Details
- Date: August, 2025
- Client: Washbarn Laundry and Dry Cleaners
- Location: Nairobi, Kenya
- Category: Social Media Management
By combining captivating content with offer-driven advertising, we helped Washbarn increase visibility, customer engagement, and service bookings -particularly for bulky and weather-sensitive laundry items.
