Rebranding, Social Media & Company Profile Design
Swastè Laundromat, a Nairobi-based premium laundry service provider, needed a complete brand refresh to better reflect its high-quality services, modern equipment, and customer-first approach. Though the business had already built a solid reputation, its visual identity and messaging lacked alignment with its growing ambitions.
The challenge was threefold:
Redesign the brand identity to capture both professionalism and approachability in a service-driven market.
Create impactful, consistent social media content to showcase their premium offering in a relatable way.
Design a comprehensive, visually engaging company profile booklet that clearly communicates their service range, values, and differentiators for B2B and B2C outreach.
Project Details
- Date: June, 2025
- Client: Swastè Laundromat
- Location: Nairobi, Kenya
- Category: Branding & Social Media
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Logo & Visual Identity Redesign:
We introduced a refined logo that embodies cleanliness, freshness, and trust. Typography, iconography, and a vibrant color palette were selected to reflect Swastè’s modern approach while remaining professional and grounded. -
Seasonal Campaign Strategy:
We developed a monthly calendar of content including:
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Branded image posts, motion graphics, and client education
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Product highlights (e.g., industrial wear cleaning, express services, shoe laundry)
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Behind-the-scenes and equipment features
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Engaging captions and community-focused messaging
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Company Profile Design:
We crafted a bold, colorful, and cleanly structured company profile booklet showcasing:
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Brand story, values, and promises
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Service breakdowns with visual clarity
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Differentiators like high-end machinery, premium detergents, and free pick-up/delivery
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Customer trust-building elements like sustainability, express options, and garment care
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Swastè Laundromat now has a cohesive brand presence that is instantly recognizable across print and digital platforms.
The new company profile serves as a professional tool for partnerships, marketing, and business development
The rebrand helped reposition Swastè as a premium yet friendly option in Nairobi’s competitive laundry service industry
