Shared Goodbyes - Campaigns & Social Media Content Creation
Shared Goodbyes, a platform that helps individuals and families honor the memory of lost loved ones through digital remembrance pages, partnered with us to strengthen their social media presence and create meaningful seasonal campaigns that resonate deeply with their target audience.
We needed to find the right balance between marketing and memorialization, helping Shared Goodbyes connect with its audience while preserving the dignity and emotional weight of the product it offers. The campaign also had to educate new audiences about the value of digital remembrance, a relatively unfamiliar concept in many markets.
We developed and managed a values-driven content strategy centered on empathy, storytelling, and quiet strength. Our approach included:
Ongoing social media content creation – we designed thoughtful, visually cohesive image posts, reels, and quote graphics that offered comfort, reflection, and education about the remembrance platform
Custom copywriting — every caption and message was carefully written to offer compassion, inspire memory-sharing, and guide users gently to action
Mother’s Day Campaign — launched with a limited-time 50% discount, this campaign honored mothers who have passed with soft visuals, tribute prompts, and storytelling posts that encouraged community reflection
Father’s Day Campaign — extended the emotional narrative while creating space for personal stories of gratitude and legacy, supported by a new series of designs and captions
Daily and weekly content calendars aligned with key emotional touchpoints
Project Details
- Date: January, 2025
- Client: Shared Goodbyes
- Location: South Africa
- Category: Social Media Marketing
The awareness campaigns led to measurable increases in website traffic, page sign-ups, and post engagement. Most importantly, Shared Goodbyes deepened its emotional connection with its audience — building a compassionate online community and becoming a trusted space for remembrance.
